Tag: Rapid prototyping

Barrett, F. CODA: Creativity and Improvisation in Jazz and Organizations: Implications for Organizational Learning. Organization Science, vol. 9, n. 5. (sept-oct. 1998). Pp. 605-622. We must simply act, fully knowing our ignorance of possible consequences. Kenneth Arrow, economist I think …

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Gabler, K., Gray, K., Kucic, M., and S. Shodhan. “How to Prototype a Game in Under 7 Days: Tips and Tricks from 4 Grad Students Who Made Over 50 Games in 1 Semester”. Gamasutra. October 26, 2005. Rapid is a …

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Hawthorne, C. The Ideo Cure. Metropolis. Oct. 2002., Pp. 2-10. Hospitals have very little to show for it in terms of the quality of patient care. They’re trying to rediscover what health care is all about: the relationship with the …

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Nussbaum, B. 2004. The Power of Design. Business Week. May 17, 2004. IDEO’s services are in growing demand. As the economy shifts from the economics of scale to the economics of choice and as mass markets fragment and brand loyalty …

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Fredman, C. The IDEO Difference. Hemispheres. August 2002 Until innovation reaches the marketplace, it’s of no value to business. The truth is that customers often ask you to do wrong things, not because they’re difficult to deal with but because …

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