Nudge Behavioural economics integrate psychology and sociology into economics. It is based on empirical research rather than casual observation about human behaviour. People frequently make poor decisions in situations that involve: complicated calculations risk and uncertainty tradeoffs between present and …

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Thaler, Richard H. and Cass R Sunstein (2009) Nudge: Improving decisions about health, wealth, and happiness. Penguin Books, 320 p. Choice Architect: Has the responsibility for organizing the context in which people make decisions. There is no neutral design Libertarian …

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