Tag: Brainstorm

How to Prototype a Game in Under 7 Days: Tips and Tricks from 4 Grad Students Who Made Over 50 Games in 1 Semester

Gabler, K., Gray, K., Kucic, M., and S. Shodhan. “How to Prototype a Game in Under 7 Days: Tips and Tricks from 4 Grad Students Who Made Over 50 Games in 1 Semester”. Gamasutra. October 26, 2005. Rapid is a

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The Ideo Cure

Hawthorne, C. The Ideo Cure. Metropolis. Oct. 2002., Pp. 2-10. Hospitals have very little to show for it in terms of the quality of patient care. They’re trying to rediscover what health care is all about: the relationship with the

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The Power of Design

Nussbaum, B. 2004. The Power of Design. Business Week. May 17, 2004. IDEO’s services are in growing demand. As the economy shifts from the economics of scale to the economics of choice and as mass markets fragment and brand loyalty

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Designing for Business, Consulting for Innovation

Kelley, T. 1999. Designing for Business, Consulting for Innovation. Design Management Journal Vol. 10, No. 3, pp. 30-34. A history of priorities: watching innovation rise to the top Why does a successful organization look outside for product design and development? Raw

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The IDEO Difference

Fredman, C. The IDEO Difference. Hemispheres. August 2002 Until innovation reaches the marketplace, it’s of no value to business. The truth is that customers often ask you to do wrong things, not because they’re difficult to deal with but because

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Technology brokering and innovation in a product development firm

Hargadon, A. & R. Sutton. 1997. “Technology brokering and innovation in a product development firm”. Administrative Science Quarterly; 42, 4 Knowledge is imperfectly shared over time and across people, organizations, and industries: ideas from one group might solve the problems of

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