Ly, Kim, Nina Mazar, Min Zhao, and Dilip Soman (2013) A practitioner’s guide to nudging. Rotman School of Management. While a significant change in economic outcome or incentives is not a nudge, a nudge may serve to highlight an economic…
Tag: Behavioral Economics
Nudge
Thaler, Richard H. and Cass R Sunstein (2009) Nudge: Improving decisions about health, wealth, and happiness. Penguin Books, 320 p. Choice Architect: Has the responsibility for organizing the context in which people make decisions. There is no neutral design Libertarian…
Tagged with: Anchoring, Behavior, Behavioral Economics, Bias, Choice, Choice architecture, Decision, Feedback, Incentive, Mapping, Market forces, Nudge
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