Behavioral Economics – gleclerc.com

A practitioner’s guide to nudging

By Guillaume Leclerc Posted on August 13, 2014 Posted in Articles, Summaries, Toolbox Tagged with Behavioral Economics, Nudge

Ly, Kim, Nina Mazar, Min Zhao, and Dilip Soman (2013) A practitioner’s guide to nudging. Rotman School of Management. While a significant change in economic outcome or incentives is not a nudge, a nudge may serve to highlight an economic …

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Nudge

By Toolbox Posted on July 18, 2014 Posted in Book, Summaries, Toolbox Tagged with Anchoring, Behavior, Behavioral Economics, Bias, Choice, Choice architecture, Decision, Feedback, Incentive, Mapping, Market forces, Nudge

Thaler, Richard H. and Cass R Sunstein (2009) Nudge: Improving decisions about health, wealth, and happiness. Penguin Books, 320 p. Choice Architect: Has the responsibility for organizing the context in which people make decisions. There is no neutral design Libertarian …

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Tag: Behavioral Economics

A practitioner’s guide to nudging

Nudge