Barrett, F. CODA: Creativity and Improvisation in Jazz and Organizations: Implications for Organizational Learning. Organization Science, vol. 9, n. 5. (sept-oct. 1998). Pp. 605-622. We must simply act, fully knowing our ignorance of possible consequences. Kenneth Arrow, economist I think …

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Gabler, K., Gray, K., Kucic, M., and S. Shodhan. “How to Prototype a Game in Under 7 Days: Tips and Tricks from 4 Grad Students Who Made Over 50 Games in 1 Semester”. Gamasutra. October 26, 2005. Rapid is a …

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Lampel, J., Lant, T, Shamsie, J. Balancing Act: Learning from Organizing Practices in Cultural Industries. Organization Science, Vol. 11, n. 3. (May-June 2000). 263-269. Cultural goods Non-material goods directed at a public of consumers for whom they generally serve as …

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Nussbaum, B. 2004. The Power of Design. Business Week. May 17, 2004. IDEO’s services are in growing demand. As the economy shifts from the economics of scale to the economics of choice and as mass markets fragment and brand loyalty …

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Kelley, T. 1999. Designing for Business, Consulting for Innovation. Design Management Journal Vol. 10, No. 3, pp. 30-34. A history of priorities: watching innovation rise to the top Why does a successful organization look outside for product design and development? Raw …

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Fredman, C. The IDEO Difference. Hemispheres. August 2002 Until innovation reaches the marketplace, it’s of no value to business. The truth is that customers often ask you to do wrong things, not because they’re difficult to deal with but because …

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Nussbaum, N. 2005. The Empathy Economy + The Ideo Way. Business Week. March 8, 2005. You can’t Six Sigma your way to high‐impact innovation, but you can design your company to generate products and services that provide great consumer experiences, …

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Hargadon, A. & R. Sutton. 1997. “Technology brokering and innovation in a product development firm”. Administrative Science Quarterly; 42, 4 Knowledge is imperfectly shared over time and across people, organizations, and industries: ideas from one group might solve the problems of …

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