Month: August 2014

A practitioner’s guide to nudging

Ly, Kim, Nina Mazar, Min Zhao, and Dilip Soman (2013) A practitioner’s guide to nudging. Rotman School of Management. While a significant change in economic outcome or incentives is not a nudge, a nudge may serve to highlight an economic

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Innovation and ‘Nudge’ Economics – New Policy Frontiers

Nudge Behavioural economics integrate psychology and sociology into economics. It is based on empirical research rather than casual observation about human behaviour. People frequently make poor decisions in situations that involve: complicated calculations risk and uncertainty tradeoffs between present and

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